2.12.11 – 2.12.21
We celebrated Thea's 10th birthday a few days ago... Well, we've been celebrating all year!
What does this 10-year adventure, which has had some serious ups and downs, represent?
*20,000 orders for made-to-measure jewellery
*2,000,000 digital sessions
*10 trainees
*2 employees
*20 freelancers
*2 x guest at Le Bon Marché in Paris
*Distributed by Lane Crawford in Hong Kong and Lebanon
*7 press offices worldwide
*Only Belgian brand invited to the first Instagram exhibition in Paris in 2017.
*1 Stories and stones podcast with 20 episodes on all listening platforms
*1 Crowdfunding in 2016 which was a big hit on Kickstarter
*4 websites
*Seen in Vogue in 5 different countries
*To be published in the French, Belgian, Italian, English, American, Hong Kong, Brazilian, German and Dubai press.
*Worn by Rihanna, Sarah Jessica Parker, Kate Moss, Jessica Alba, Angèle, Karlie Kloss, the Kardashians, Sienna Miller, Beyonce, Bella Hadid...
*Be in 2 "Victoria Secret" USA catalogues
*To have made no fewer than 50 collaborations with brands we love...
*Have donated at least 2 times a year to charities we care about
*Live shows, muses, playlists, candles, tatoos, caps, yoga mats...
I'm sure I'm forgetting ... But Thea is first and foremost a human story, one that makes you feel good at the strong, sad, happy and courageous moments of your lives through a word that you choose, that you wear and that gives you the power to do GOOD. Thank you for sharing, we want more... It's the human adventure of this decade that's more important to us than the figures (of which we're obviously proud too).
Our mission: Every day, we celebrate the words that symbolise YOUR story.
xxx
Emilie